Instagram Ads.
Instagram advertising built on creative that fits the platform. Reels, Stories and feed campaigns for visual businesses across Lincolnshire and the UK.
On Instagram, the Creative Is the Campaign
Instagram punishes anything that looks like an advert. You can have perfect targeting and a sensible budget and still get nowhere because the creative doesn't belong on the platform. That's why we produce the content rather than outsourcing it or dropping a print advert into a feed and hoping. Photography, video, Reels edits and the copy that goes with them all come from the same team, which matters more here than on any other platform.
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Why Choose
Brink?
We Make the Content, Not Just the Campaign
Instagram runs on video now. Reels dominate reach, Stories carry the direct response, and static images do the least work of the three. We have photographers and video editors in-house, so when a campaign needs footage shooting we shoot it. Most agencies are stuck asking the client to supply assets and then running whatever turns up.
Built for How People Actually Use It
A Reel that works isn't a landscape advert cropped to fit. Vertical framing, the hook in the first second, captions for sound off viewing, and a call to action that doesn't feel like being sold to. We build for the placement rather than making one asset stretch across all of them.
Honest About Whether You Belong Here
Instagram suits businesses with something to show. Interiors, food and drink, fitness, beauty, retail, hospitality, anything where seeing the result is the selling point. If your product isn't visual and your customers aren't here, we would rather move your budget to search or Facebook than take it for a campaign we don't rate.
What's Included
Key features and benefits of our instagram ads service.
Reels Ads
Vertical video built for the placement that currently gets the most reach on the platform. Shot and edited in-house, with hooks tested properly rather than guessed at.
Stories Ads
Full screen, swipe up campaigns that suit offers, launches and anything time limited. Strong for direct response when the creative is native to the format.
Instagram Shopping
Product tagging and catalogue campaigns for retail and e-commerce, so people can buy without leaving the app. Feed setup included if you haven't got one running already.
Retargeting & Engagement Audiences
Campaigns aimed at people who watched your video, visited your profile, or engaged with a post. Warm audiences on Instagram convert well and cost very little to reach.
Our Process
A proven workflow that delivers predictable results.
Audience & Content Audit
We look at who you're trying to reach and what you already have to work with. Existing photography, video, brand assets. Most businesses have more usable material than they think, and some have nothing at all, which changes the timeline.
Tracking Setup
Pixel, Conversion API, and event tracking configured before anything launches. On Instagram in particular a lot of the journey happens in app, so the tracking has to be right or the reporting tells you nothing.
Creative Production
We shoot or edit what the campaign needs. Vertical video for Reels and Stories, stills for feed, and several variations of each so there's something real to test rather than one asset and a hope.
Launch & Test
Campaigns go live across placements with small budgets so we can see which creative and which audience combination earns its keep. On Instagram the creative usually decides the result far more than the targeting does.
Refresh & Scale
Instagram creative burns out faster than anywhere else. We rotate new assets in monthly so performance doesn't decay, and scale budget behind whatever is holding up.
Instagram Advertising
We run Instagram campaigns for businesses across Lincolnshire and the UK, mostly for the kind of company where people need to see something before they buy it. Kitchens and interiors, food and drink, gyms and clubs, salons, shops, anything where the photograph does the persuading.
Why Instagram Is Different from Facebook
They share an ads platform, so people assume they are interchangeable. They aren’t. Facebook tolerates an advert that looks like an advert. Instagram doesn’t. The audience skews younger, the tolerance for anything that interrupts is lower, and the format is vertical video first. An asset that performs well on Facebook will often flop here, which is why we build separately for the placement rather than letting one creative stretch across everything.
If your customers are mostly over fifty, Facebook ads will usually be the better use of your money. The wider paid social service covers LinkedIn and TikTok as well.
Creative Is the Whole Game
On search, the intent is already there and your job is to meet it. On Instagram nobody is looking for you, so the creative has to earn attention before anything else can happen. That’s why we treat production as part of the campaign rather than something the client sorts out first. Our video production and photography teams sit in the same building as the people running the ads, so footage gets shot for the campaign it is going into instead of being repurposed from whatever exists.
What It Pairs With
Instagram builds demand. Google Ads and SEO capture it once it exists. Running one without the other is common and usually leaves money behind, because people who discover you on Instagram frequently go and search for you by name a week later. If nothing is waiting for them at that point, the Instagram budget quietly funded someone else’s sale.
What We Will Not Do
We won’t run stretched landscape video because it saves a production day. We won’t promise results from an account with no usable content and no appetite to make any. We won’t tell you Instagram is right for your business if your customers aren’t on it. There are enough agencies willing to take that budget without saying anything.
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Frequently Asked Questions
Common questions about our instagram ads services.
Do I need a big following to run Instagram ads?
Do I need video, or will photos do?
Should I run Instagram ads or Facebook ads?
How much should I budget?
How quickly does creative wear out?
Do you need access to my Instagram account?
Can you run the organic side too?
Get a free Instagram ads review
Already advertising on Instagram? We'll look through the account and the creative and tell you honestly what's working and what's holding it back.
Not sure Instagram is right for you?
We'll look at what you sell and who buys it and tell you whether Instagram is worth your budget, or whether it should go somewhere else. We would rather say no than run a campaign we can't stand behind.